Generating leads is about:

  • Attracting potential clients to your website not just any old traffic
  • Providing them with content to keep them engaged
  • Nurturing them through to making contact.

An enquiry may result from the first visit or take many visits.  As usual, content is king…

sales funnel from visitor to enquiry

Engaging potential clients and nurturing them through to the submission of an enquiry requires interesting and relevant content.  If there is nothing of interest for a visitor when they arrive at your website then they are unlikely to convert to a sales lead.