Do it yourself?
You will always understand your own products and the arena in which you compete better than an external contractor. However, technical staff and senior managers usually lack the time and literary background to turn their knowledge into effective marketing content. Plus, there is often an opportunity cost associated with having senior staff distracted from their core purpose. For the odd article, a DIY approach can work. However, the volume, variety and quality of content required for effective digital marketing campaign can be very time-consuming. Limiting the involvement of key staff by conducting an information transfer to Gingerbolt Marketing is likely to be faster, more cost-effective and generate better results than a DIY approach.