About Us

Gingerbolt Marketing specialises in digital and content marketing for companies providing technical products. The Gingerbolt workforce has an extensive background in product marketing, business development, digital marketing and marketing communications in sectors such as:

  • Semiconductors
  • Automotive
  • Computing
  • Mobile communications
  • Power supply design
  • Satellite communication
  • Environmental testing
  • Vibration testing
  • Fibre optics
  • Outside TV broadcast

 

 

 

Why Gingerbolt Marketing?

Potential customers form an impression of your company based on the evidence in front of them – whatever that evidence may be. Consequently, marketing via digital media is becoming an increasingly critical ingredient in an organisation’s strategy.  However, B2B companies operating in a technical environment are not well served by the marketing industry.  Gingerbolt marketing understands what you do and can generate the high quality content you need for effective digital marketing.  

 

 

Do it yourself?

You will always understand your own products and the arena in which you compete better than an external contractor. However, technical staff and senior managers usually lack the time and literary background to turn their knowledge into effective marketing content. Plus, there is often an opportunity cost associated with having senior staff distracted from their core purpose. For the odd article, a DIY approach can work. However, the volume, variety and quality of content required for effective digital marketing campaign can be very time-consuming.  Limiting the involvement of key staff by conducting an information transfer to Gingerbolt Marketing is likely to be faster, more cost-effective and generate better results than a DIY approach.